THE CHUTES ADVERTISING AWARDS
The work that works is the work that wins
(They work. Or they don't.)
Let’s judge advertising the way you’d judge a parachute.
Does it work, or does it hit the ground with a thud?
Does it only float in the agency bubble?
Does it chase gongs instead of change minds?
Does it leave the customer out of the conversation?
Welcome to the industry award the industry doesn’t get to give itself. The Chutes measures the real impact of marketing and advertising on real people in the real world – and hands the prizes to the ideas that work best, wherever they come from.
Why another awards?
Proof means
prizes.
The Chutes is for agencies and marketers of all shapes and sizes, no matter the brand, the budget or the brief. Our awards have no price tag. If your work does its job in the real world, that's all that matters.
It’s more than awards. It’s a celebration of agency and client partnerships. And a platform for the winners to share their story of the work that worked.
How to Enter
There’s only
one way to
enter The
Chutes: Do
some work
that works.
The moment your campaign goes live, it’s automatically entered in The Chutes – and will be judged based on the impact it has among the real people it was aimed at. All done through System1’s measurement technology, with additional input from Tracksuit's brand tracking platform.
No need to spend ages on an award entry or thousands on a table at the ceremony. Just make the work, make it work, and you’ve made it into The Chutes.
Judging
Picked by
people (not
our pals).
Real audiences and real reactions in the real world will decide which work worked best – and ultimately where the shiny stuff should be heading.
We’ll analyse the creative effectiveness of your campaign using System1's Test Your Ad platform. This evaluates its impact on long-term market share growth, short term sales potential and how it affects brand recognition. For certain categories we’ll also use Tracksuit's brand tracking data for an additional real-world perspective on how the campaign performed.
Sectors
The only
categories we
don’t have are
‘Best Smoke’ &
‘Best Mirrors’.
Powered by System1’s world-first ‘Test Your Ad’ technology, we’ll be analysing campaigns across 100+ categories – covering every sector, media, level of spend, reach and brand fame.
No more watching on as all the global agencies automatically sweep the boards. With every campaign judged purely on its effectiveness, everyone finally gets to compete.
Learn
Acceptance
speeches you’ll
find a bit more
acceptable.
Winning client-and-agency teams will be invited onto The Chutes podcast, to share how they made the work that worked. And let’s be honest, that's way less cringey and more useful than an acceptance speech.
Winners don't just ride off into the sunset with their awards. They explain their processes, how they worked as a partnership, and the challenges they faced. Mini masterclasses on how their work that worked is made.
THE AWARDS SEASON THAT NEVER ENDS
It’s no secret that the people who roll up their sleeves to make the work have longed to see the kind of awards that are judged on impact, not inkling.
So the folks behind The Marketing Meetup, System1, ...Gasp! and Tracksuit decided to make it. Awards that are awarded every month, championing effectiveness above everything else. And a celebration that’s been missing from the marketing world for too long. If you feel the same way, and want to get involved as supporter, sponsor or even partner, we’d love to hear from you.
The Marketing Meetup
The positively lovely community for 51,387+ marketers. Events used to terrify us. So we created a space where you can learn from the best marketers in the world, surrounded by a community built around kindness and meaningful connection. You’re welcome to be part of it, if you would like.
...Gasp!
A media-neutral, 'proper marketing' agency who help clients become Creatively Memorable & Boringly Effective™. Increasingly known as a business who provokes industry change, via its mental health platform ISOLATED Talks®, industry books including How Brands Blow, Delusions of Brandeur and Copywriting Is, and its Call to Action® podcast.
System1
Nobody predicts the commercial impact of creative quality better. Nobody helps you more to improve an ad without killing its creative spark. System1's job is to bring accurate evidence to your creative decisions, letting you know quickly and confidently what will happen when your marketing meets the market.
Tracksuit
Beautiful, affordable & always-on brand tracking. Tracksuit's ambition is to help companies use brand marketing to drive short and long term success. They offer a simple way for marketers to track brand health, demonstrate marketing ROI and answer the question, "Is what we're doing working?"