NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

NOBODY LIKES PARACHUTES

(They work. Or they don't.)

Let’s judge advertising the way you’d judge a parachute. 
Does it work, or does it hit the ground with a thud?
Does it only float in the agency bubble?
Does it chase gongs instead of change minds?
Does it leave the customer out of the conversation?

Welcome to the industry award the industry doesn’t get to give itself. The Chutes measures the real impact of marketing and advertising on real people in the real world – and hands the prizes to the ideas that work best, wherever they come from.

Why another awards?

Proof means
prizes.

The Chutes is for agencies and marketers of all shapes and sizes, no matter the brand, the budget or the brief. Our awards have no price tag. If your work does its job in the real world, that's all that matters.

It’s more than awards. It’s a celebration of agency and client partnerships. And a platform for the winners to share their story of the work that worked.

How to Enter

There’s only
one way to
enter The
Chutes: Do
some work
that works.

The moment your campaign goes live, it’s automatically entered in The Chutes – and will be judged based on the impact it has among the real people it was aimed at. All done through System1’s measurement technology, with additional input from Tracksuit's brand tracking platform.

No need to spend ages on an award entry or thousands on a table at the ceremony. Just make the work, make it work, and you’ve made it into The Chutes.

Judging

Picked by people (not our pals).

Real audiences and real reactions in the real world will decide which work worked best – and ultimately where the shiny stuff should be heading. 

We’ll analyse the creative effectiveness of your campaign using System1's Test Your Ad platform. This evaluates its impact on long-term market share growth, short term sales potential and how it affects brand recognition. For certain categories we’ll also use Tracksuit's brand tracking data for an additional real-world perspective on how the campaign performed.

Sectors

The only
categories we
don’t have are
‘Best Smoke’ &
‘Best Mirrors’

Powered by System1’s world-first ‘Test Your Ad’ technology, we’ll be analysing campaigns across 100+ categories – covering every sector, media, level of spend, reach and brand fame.

No more watching on as all the global agencies automatically sweep the boards. With every campaign judged purely on its effectiveness, everyone finally gets to compete. 

Learn

Acceptance
speeches you’ll
find a bit more
acceptable.

Winning client-and-agency teams will be invited onto The Chutes podcast, to share how they made the work that worked. And let’s be honest, that's way less cringey and more useful than an acceptance speech.

Winners don't just ride off into the sunset with their awards. They explain their processes, how they worked as a partnership, and the challenges they faced. Mini masterclasses on how their work that worked is made.

THE AWARDS SEASON THAT NEVER ENDS

It’s no secret that the people who roll up their sleeves to make the work have longed to see the kind of awards that are judged on impact, not inkling.

So the folks behind The Marketing Meetup, System1, ...Gasp! and Tracksuit decided to make it. Awards that are awarded every month, championing effectiveness above everything else. And a celebration that’s been missing from the marketing world for too long. If you feel the same way, and want to get involved as supporter, sponsor or even partner, we’d love to hear from you.

More about our partners

SEE SOME WINNERS

Sign up

Take the leap
If The Chutes™ sounds a lot like the celebration you’ve been waiting for, then sign up here to find out more about how it all works.